White Paper: Strategies for effective B2B healthcare marketing content creation

This white paper explains how to hone in on your B2B content strategy, advance leads through the sales funnel and identify the appropriate distribution channels to maximize your visibility. It also discusses content creation for drip marketing campaigns. Drip marketing is a simple and effective strategy that sends prewritten, customized content to prospects over time for lead nurturing. The steps for creating effective content addressed in more detail in the whitepaper include:

  • Developing a content strategy
  • Defining targets: content and buying stages
  • Distributing content