White Paper: Leveraging social media in a B2B setting: The myths and the realities

This white paper discusses the value of social media in the B2B space and how to maximize its reach by using it combined with public relations, marketing and digital tactics. The topics outlined in the white paper are below:  

  • Social media's growth in the B2B space and its role in driving sales
  • Resources needed to implement an effective strategy that increases engagement 
  • How to determine the value of social media activities