White Paper: Building a sustainable brand through integrated communications

This white paper explains how to develop an integrated communications strategy to build brand awareness. The combination of PR, marketing and digital tactics into one cohesive function optimizes marketing communications. Learn how healthcare companies can alter their approach to convey more consistent messaging and better integrate PR and marketing tactics. The white paper will speak to building your integrated communications strategy by: 

  • Honing corporate messages for more effective brand positioning
  • Crafting an integrated strategy 
  • Measuring success