Digital & Analytics

Digital Strategy

healthcare online campaigns

An effective website is much more than pretty graphics. A strong digital strategy ensures your website delights users even as it nurtures and delivers leads.

Dodge approaches each web project focused on the end goal of conversion optimization. By conducting usability testing, we ensure that visitors will find their way to the content they seek, without frustration.

Read our blog post on adapting the digital design process for a more user-friendly approach.

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Mobile optimization

mobile optimization

Mobile devices have become so deeply integrated into business operations that more than half of executives are comfortable using smartphones while making purchasing decisions. If your site isn’t optimized to display properly on a mobile device, your solution may not be considered.

At Dodge, we understand that your website should look just as good on the go as it does on a desktop

Learn “Four reasons your healthcare strategy needs mobile” on our blog.

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Ongoing maintenance

ongoing website maintenance

Have you ever killed a house plant? Most of us have, often through neglect. Houseplants are easy to replace, but lost opportunities are a different story. In order to maintain and optimize that lovely new website, it needs nurturing and care.

Dodge provides ongoing support, including monthly reports, analytics, recommendations, strategic direction and security maintenance.

Read our case study on developing an easy-to-use website with compelling content.

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Site Design

healthcare website design

A website facilitates thousands of interactions with a company every day. Dodge's site designs make these interactions as meaningful as possible.

We help by establishing an appearance that is commensurate with the brand, a design that utilizes the most contemporary styles and an approach that shows fresh thinking to the market.

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76% of marketers say it's important to utilize an outside partner for SEO to improve page rankings

Organic Search Optimization

organic search optimization

Achieving maximum online visibility requires collaboration between designers, programmers and copywriters.

To maximize SEO efforts, Dodge first identifies the key words clients want to be identified by and then analyzes the frequency with which these terms are entered into web content, from copywriting, to linking strategies, to affiliated content. Along the way, we regularly measure results and make enhancements to ensure optimal visibility.

Download a data sheet on Dodge's SEO process

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Visual Communications

healthcare multimedia tools

The value of multimedia lies in its ability to bring messages to life and to graphically demonstrate a client’s products and services in the most succinct and compelling way.

Whether an animated video, an infographic or a microsite, we begin by developing a powerful script and then add imagery to bolster the message.

Read this article to learn why infographics, video and social media are all strong vehicles for B2B marketers.

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Programming & development

healthcare programming and development

Dodge designers and developers stay abreast of the latest trends and embrace the most contemporary technologies.

We build sites that are faster to load, easier to maintain and friendlier to the latest platforms. Our cutting-edge development strategies also take advantage of ever-changing search algorithms to ensure optimal search engine page rankings.

Read a case study on how Dodge leveraged the latest web technology to create a modern website in line with a new company brand.

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Search Engine Marketing

search engine marketing

Effective search engine marketing can drive web traffic and build awareness. Dodge is skilled at managing paid search strategy and execution.

We not only advise where to advertise, how high to bid and how to construct compelling ads, but also enable analytics detailing how much exposure ads receive, where click-through traffic comes from and what visitors click once they reach the site.

Read our blog on best practices for a successful pay-per-click (PPC) campaign.

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Copywriting & Content Development

healthcare content development

Dodge's experience working with dozens of healthcare companies gives our copywriters a rich understanding of the industry.

We understand the market drivers, the relationships between stakeholders and the challenge of selling solutions that are ahead of the market. Dodge combines this expertise with the latest search engine optimization (SEO) strategies to make messages resonate online.

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