Word of the Week

by Word of the Week on October 3rd, 2014
Geo-targeting, a term commonly used in marketing, is the method of serving content and advertisements to users based on their geographic location. Geo-targeting aims to improve the cost-effectiveness...
by Word of the Week on September 26th, 2014
A tracking code is typically a small piece of JavaScript code embedded in the head text of a website. When someone visits, this code places a cookie on the visitor’s browser to follow their...
by Word of the Week on September 12th, 2014
In 2013, Facebook introduced graph search, a social search tool that allows users to explore different categories by mapping all the data collected in the platform. Users can search based on...
by Word of the Week on August 29th, 2014
With an overabundance of marketing messages in the B2B space, it is often difficult for marketers to break through the clutter and reach potential buyers. However, every month 22 million B2B...
by Word of the Week on August 22nd, 2014
In recent years, social media has seen a major shift from text-based platforms like Facebook and Twitter to visual ones such as Instagram, Pinterest, Tumblr, Vine and Snapchat. Today, Instagram is...
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