Word of the Week

by Word of the Week on November 7th, 2014
Hypertext Markup Language, or HTML, is essentially the language used to structure pages on the internet. HTML uses tags to define the format and content for hypertext documents. These documents can...
by Word of the Week on October 31st, 2014
Clean data refers to data, or information, that is free of errors, contradictions, duplicates and other mistakes. When sending marketing emails and other communication, it is imperative to certify...
by Word of the Week on October 24th, 2014
A brand refresh, in contrast to a full brand redesign, is an update to an organization’s existing brand. It encompasses evolutionary changes to a brand, as opposed to revolutionary ones. A...
by Word of the Week on October 17th, 2014
Bounce rate is the percentage of visitors who get to a website and leave, without visiting any other pages. Marketers usually dislike high bounce rates, preferring visitors to click on more content...
by Word of the Week on October 10th, 2014
Social monitoring, also called social listening, is the process of observing conversations about your brand, competitors, keywords and other topics or issues on social media. There are a number of...
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