Word of the Week

by Word of the Week on December 19th, 2014
Quality score is a metric used by search engines to measure the quality of pay-per-click ads. The quality score is composed of three parts: expected click through rate, ad relevance and landing page...
by Word of the Week on December 12th, 2014
Branded keywords are search terms or phrases containing a company’s name or variation of its name. Examples of branded keywords include “Dodge Communications,” “Dodge Communications content marketing...
by Word of the Week on December 5th, 2014
Segmentation is the process of grouping prospective buyers based on common needs and identifying criteria. These groups, or segments, ideally behave similarly and will respond to a marketing action...
by Word of the Week on November 21st, 2014
Content influence is a metric measuring the amount of pipeline generated by deals that interacted with a specific piece of content during the sales process. A more meaningful metric than content...
by Word of the Week on November 14th, 2014
A content calendar is a resource used by content marketing and social media teams to plan blog posts, social posts, email sends and other content-related endeavors. Content calendars provide several...
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