Word of the Week

by Word of the Week on January 30th, 2015
Visitors are unidentified individuals who reach an organization’s website through a search engine, referral source or direct visit. These visitors can provide anonymous data to marketers, in...
by Word of the Week on January 23rd, 2015
The ad auction is the process Google uses to determine which ads appear in what order during a search. Whenever a relevant search phrase is initiated, all eligible ads go through the ad auction and...
by Word of the Week on January 16th, 2015
C.O.P.E., an acronym for Create Once, Publish Everywhere, is a marketing technique where marketers create one piece of content and convert it into many different types of content across several...
by Word of the Week on January 9th, 2015
Attribution is the assigning of credit to marketing channels for a sale, signup or other type of conversion. Attribution models help organizations determine the value of their marketing efforts....
by Word of the Week on January 2nd, 2015
A blacklist is a database with a list of email addresses, IP addresses or domains of known sources of spam. When emails are sent, receiving servers can query blacklist databases to check the...
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