Word of the Week

by Word of the Week on April 17th, 2015
Teaching videos are designed specifically to educate the audience, often providing a deeper or more unique experience than other readily-available content on the chosen topic. Unlike conversion...
by Word of the Week on April 10th, 2015
Ad Rank is the value that Google, and other similar search engines, uses to decide the order in which paid search ads are displayed. Ads are then ordered for top page and side page results, displayed...
by Word of the Week on March 27th, 2015
Periscope is a new Twitter-owned mobile application that allows users to watch or broadcast livestream video within the app while sharing on Twitter. Similar to Meerkat, marketers can utilize...
by Word of the Week on March 20th, 2015
Influencer marketing is a marketing strategy in which a company targets individuals or organizations who hold influence or authority over the end user or buyer. B2C companies have long used...
by Word of the Week on March 13th, 2015
Contextual targeting is a marketing method used to ensure the most relevant messages or ads are placed in front of audiences. Advertising networks, like Google AdWords, often provide contextual...
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