Word of the Week

by Word of the Week on June 19th, 2015
Disruptive innovation is the introduction of new technology, devices or services that help create a new market demand and value network by disrupting the way technology is currently used in an...
by Word of the Week on June 12th, 2015
BYOD, “bring your own device,” is a response to our tech-obsessed society’s acknowledgement of just how much we depend on personal devices for assistance in the workplace. The term...
by Word of the Week on June 5th, 2015
Rarely is a purchase completed in one step. Multi-channel attribution follows the idea that prospects generally utilize several different channels before purchasing a product or service, and it...
by Word of the Week on May 29th, 2015
Email automation is the process of systematically sending emails to prospects based on specified logic. Offered with several marketing automation tools and email service providers, email automation...
by Word of the Week on May 15th, 2015
As it relates to search engine marketing, a search phrase is the word or string of words users type into their search bars before find and clicking on an ad. Ads may or may not appear for particular...
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