Word of the Week

by Word of the Week on July 19th, 2013
Mango Health is a mHealth app that was launched to help consumers better manage their personal health, as it encourages consistent and safe use of medications. There is an alarm feature that allows...
by Word of the Week on July 12th, 2013
Gamification is the application of game theory concepts to non-game activities. This theory is being implemented by B2B and B2C marketers worldwide in an effort to increase engagement among target...
by Word of the Week on July 3rd, 2013
Vine is a social media tool that was introduced by Twitter in early 2013. This tool allows users to connect with their audience through six second videos that encourage creativity and keep audiences...
by Word of the Week on May 10th, 2013
SocialBro helps businesses learn how to better target and engage with their audience on Twitter. It provides tools to browse your community and identify key influencers, determine when the best time...
by Word of the Week on May 3rd, 2013
ArgyleSocial links social media actions to the marketing platforms an organization is already using. This is a particularly important concept in the B2B realm because most organizations have turned...
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