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A best practices blog for
B2B healthcare communicators
Word of the Week
Word of the week: CRM
by Word of the Week on March 21st, 2014
Customer relationship management, or more commonly referred to as CRM, is a methodology that provides a way to more efficiently communicate with customers and capture data on them. CRM software, like...
Word of the week: Buffer
by Word of the Week on March 14th, 2014
An effective social media management tool can make a huge difference in your social media strategy, saving you time and allowing you to effectively reach your target audience. Buffer is a social...
Word of the week: Trello
by Word of the Week on February 28th, 2014
Trello is a free, online project management tool that is compatible with iOS and Android devices. This tool maximizes efficiency for work activities as well as personal tasks, as it is comprised of...
Word of the week: Topsy
by Word of the Week on February 21st, 2014
Topsy is a social media analytics tool that allows marketers to monitor and track their organization on Twitter, while providing insight into how an organization’s posts are being shared. The...
Word of the week: Personalization
by Word of the Week on February 14th, 2014
Personalization is a method that caters to the individual needs and interests of your prospects and customers—it is key for email marketing strategy, as it turns prospects into closed deals....
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