Word of the Week

by Word of the Week on April 25th, 2014
The purpose of multivariate testing is to measure the success of your landing pages over time to continually grow and improve marketing efforts. Pardot provides this feature, which allows marketers...
by Word of the Week on April 18th, 2014
Bitly is a free URL shortening and online bookmarking service that companies can utilize while posting on websites, emails and social media. The tool offers more than just the ability to shorten...
by Word of the Week on April 11th, 2014
A podcast is a digital audio file that can be downloaded by a user. Typically, they are created as a series that is sent to subscribers. Podcasts can be utilized in your marketing strategy to reach...
by Word of the Week on April 4th, 2014
A call-to-action (CTA) is a response you hope your users or viewers will complete. CTAs are used in websites, landing pages and other marketing materials to prompt users to act. A CTA provides a...
by Word of the Week on March 28th, 2014
Gating content is a great way to gauge prospect interest in certain products, services or offerings. While placing forms in front of whitepapers, case studies and articles is a good method of showing...
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