Word of the Week

by Word of the Week on July 11th, 2014
Hailed the “rebirth” of advertising, native advertising is the next big thing in B2B content marketing. Native advertising aims to promote products and services by using social platforms...
by Word of the Week on June 27th, 2014
The next big consumer technology trend is wearable tech—clothes and accessories that contain advanced electronic capabilities like that of computers, smartphones and tablets. The use of these...
by Word of the Week on June 20th, 2014
Location-based marketing utilizes the GPS technology in a user’s mobile device in order to send content tailored to their specific geographic location. Based on their proximity to restaurants...
by Word of the Week on June 13th, 2014
Snackable content consists of bite-sized chunks of information that can be quickly and easily consumed by its audience. This concept reflects the shifting nature of the industry, now that everything...
by Word of the Week on June 6th, 2014
Content marketing in today’s environment is all about being relevant. Marketing the right materials to the right prospects helps tailor the experience and move prospects through the buying...
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