Word of the Week

by Word of the Week on July 31st, 2015
Conversation marketing is defined as an internet-driven marketing strategy in which customer needs drive design, content and technology; analysis drives changes; and customers are long-term...
by Word of the Week on July 24th, 2015
Gated content is higher in value and intended for buyers that are in the consideration or decision stage of the buyer's journey. The content is placed behind a "gate" or a form on a landing page. A...
by Word of the Week on July 17th, 2015
Predictive analytics enables us to forecast what might happen in the future from statistical analysis of historical and current data. It involves searching through massive amounts of data and...
by Word of the Week on July 10th, 2015
A speakers bureau is a database of information outlining potential speaking opportunities at various conferences. The intent is to identify forums that reach a company’s target audience and potential...
by Word of the Week on June 26th, 2015
Lead nurturing is the process of fostering relationships with prospects with the goal of earning their business in the future. Customers are not developed overnight, so marketers must build trust...
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