Word of the Week

by Word of the Week on September 4th, 2015
A marketing qualified lead (MQL) can be defined as a “lead of interest”. A prospect is considered a MQL if he/she has expressed initial interest in a service or offering, such as downloading a white...
by Word of the Week on August 28th, 2015
Big data has become a popular term used to describe the growth and availability of data that companies can analyze in order to make better business decisions. These decisions based on accurate...
by Word of the Week on August 20th, 2015
Whenever you hear the word “merchandising”, you probably think of retail. You might think about sales, promotions and presenting a product in a way that will persuade the audience to purchase it....
by Word of the Week on August 14th, 2015
A marketing asset is a piece of content used to instruct, develop, and promote interest for a company’s products or services. Marketing assets may include, emails, blog posts, whitepapers,...
by Word of the Week on August 7th, 2015
Driven by data, growth hacking – a term once geared solely towards startup companies – is now making a splash in the digital marketing space. With the use of analytical thinking, social metrics and...
Blog CTA
Blog CTABlog CTA

Want to know more?

Let's Chat.