Chowning Johnson

Executive Vice President, Account Management

by Chowning Johnson on June 30th, 2011
Kathleen Plath, VP of marketing at Specialists On Call, recently met with us to discuss her company’s recent rebranding initiative. In a sea of telemedicine vendors that provide the technology...
by Chowning Johnson on April 21st, 2011
Mobile health, m-health, mHealth, whatever term you use, chances are you’ve heard a lot about it, even in the midst of all the healthcare chatter from ACOs to EHRs to ANSI 5010. Smart phones...
by Chowning Johnson on May 17th, 2010
As I near the end of my pregnancy, I’m holding down my daytime gig of being a PR/marketing professional in HIT, but I’m also moonlighting as a professional patient. And, at the same time...
by Chowning Johnson on November 17th, 2009
While we sing the praises of social media, such as Twitter, blogs and LinkedIn, healthcare IT companies need much more to succeed. For example, social media doesn’t replace a marketing strategy, nor...
by Chowning Johnson on October 13th, 2009
Whether you’re selling to consumers or other businesses, there’s no better endorsement than one from a client, and this is especially true for healthcare IT vendors. Showing prospects that you have...
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