Chowning Johnson

Executive Vice President, Account Management

by Chowning Johnson on April 21st, 2011
Mobile health, m-health, mHealth, whatever term you use, chances are you’ve heard a lot about it, even in the midst of all the healthcare chatter from ACOs to EHRs to ANSI 5010. Smart phones...
by Chowning Johnson on May 17th, 2010
As I near the end of my pregnancy, I’m holding down my daytime gig of being a PR/marketing professional in HIT, but I’m also moonlighting as a professional patient. And, at the same time...
by Chowning Johnson on November 17th, 2009
While we sing the praises of social media, such as Twitter, blogs and LinkedIn, healthcare IT companies need much more to succeed. For example, social media doesn’t replace a marketing strategy, nor...
by Chowning Johnson on October 13th, 2009
Whether you’re selling to consumers or other businesses, there’s no better endorsement than one from a client, and this is especially true for healthcare IT vendors. Showing prospects that you have...
by Chowning Johnson on September 15th, 2009
This Q&A is from our conversation with Jim Riley, vice president sales and marketing at Capario. We asked him to share his thoughts on the healthcare company’s recent rebranding initiative, which...
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