Brad Dodge

President

by Brad Dodge on April 23rd, 2009
Michael McBride, Editor-in-Chief for Health Management Technology magazine, took the time to share his thoughts on the great results his publication is deriving from social media initiatives.Trends...
by Brad Dodge on April 20th, 2009
I asked Bob Mitchell, managing editor of ADVANCE for Health Information Executives, to share his thoughts on the state of the industry from a publication's point of view. Here's what he had...
by Brad Dodge on April 4th, 2009
I'm looking forward to seeing all the exhibitors at HIMSS this year, especially those that are introducing some form of new brand identity. For high tech healthcare companies, branding is an...
by Brad Dodge on March 25th, 2009
Talk about the enduring strength of a brand. I was very surprised when super-orator President Obama used the term "Xerox" to describe what was done to the 1100 page budget document....
by Brad Dodge on March 24th, 2009
As is the so often the case, B2B differs from B2C yet again. This time, with social media drivers. Like B2C, B2B companies need to exploit social media vehicles to generate Web traffic and product...
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