Brad Dodge

President

by Brad Dodge on May 15th, 2009
Anthony Guerra, Editor-in-Chief for Healthcare Informatics, provides some solid tips on working more effectively with the media. Selling is selling, and we’re all selling something. For me, I...
by Brad Dodge on May 14th, 2009
I was pleased to participate as a guest presenter in the Physicians Practice 2009 Podcast Series: Marketing to Physicians Today. Four great topics helping vendors zero in on the current state of the...
by Brad Dodge on May 7th, 2009
Woodcock and Associates is a leading consulting organization working in the medical practice operations and revenue cycle management areas. Today Elizabeth W. Woodcock, MBA, FACMPE, CPC, writes on...
by Brad Dodge on May 1st, 2009
We all witnessed “regular Joe” Biden answer a question the way he really felt on the Today Show yesterday--a definite deviation from the message points that were undoubtedly prepared for...
by Brad Dodge on April 29th, 2009
News reporters use a technique called the inverted pyramid when writing news stories. The essence is this: write the most important stuff first because the editors may lop off some portion of the...
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