Brad Dodge

President

by Brad Dodge on February 22nd, 2011
One of the most challenging elements of marketing communications is that it can be VERY subjective. When vendors are considering their investment to exhibit at a conference like HIMSS11, how...
by Brad Dodge on February 19th, 2011
Here are five unique ways that the Apple® iPad® trademark is being displayed at HIMSS11. Which company did their homework and got it right?Allscripts:Emdeon:Scale Computing:BMJ Group:TeleTracking: 
by Brad Dodge on February 7th, 2011
We spend a lot of time discussing the lack of merit of TLAs (three-letter-acronyms) for the corporate names of our healthcare clients, but it's an uphill battle. It seems healthcare wants the...
by Brad Dodge on January 28th, 2011
Thank you to everyone who attended Tuesday’s webinar, Understanding Health Reform’s Impact on Product Marketing and Sales. The webinar panelists Scott Gottlieb, M.D., a resident fellow of the...
by Brad Dodge on January 21st, 2011
Thank you to everyone who attended this week’s webinar, Winning at the Meaningful Use Game (and why it’s important to play). The event, featuring Dr. Joel Diamond of Handelsman Family Practice...
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