As Lewis Carroll said, “If you don't know where you are going, any road will get you there." With a wide range of content and distribution channels available at our fingertips, having a solid messaging strategy is key to developing and maintaining a consistent and compelling story. It serves as a roadmap, helping brands achieve business goals and measure overall performance. Whether for PR, social media or marketing, Dodge can help you develop a messaging strategy to define the necessary steps and desired outcomes to ensure success.
If strategy is the roadmap, content is the vehicle that moves you towards your destination. Dodge can keep you on track with well-defined strategies and effective, content-driven execution. We collaborate with you to create content that advances leads through the sales funnel, determine which messages will resonate with key target audiences and identify the best distribution for maximum exposure.
Dodge collaborates with clients to create content strategies that advance leads through the sales funnel, determines which messages will resonate with key target audiences and identifies the best distribution channels for maximum exposure to those audiences.
Using a multi-touch strategy, Dodge ensures prospects are being nurtured with customized, information-rich messages. The use of integrated analytics tracks effectiveness and allows for adjustments that increase effectiveness.
Crafting content that propels sales, partnering and outreach efforts is an art. Making sure that content gets maximum exposure is a science. You’ll find the intersection of art and science at Dodge.
From identifying article opportunities, to writing unbiased articles, to creating white papers that strengthen thought leadership, Dodge has the continuum of public relations content covered. And at every step, through every word of content, building brand awareness and supporting sales remains at the forefront.
Media coverage is a valuable commodity that adds a strong element of credibility to your sales toolkit. Articles, quotes and mentions show that your company is an innovative thought leader receiving well-deserved attention. Hoping that prospects and partners will stumble across content isn’t a viable strategy.
Dodge works closely with clients to achieve maximum value from placements, including tracking coverage, formatting content for presentation and increasing SEO from third-party links.
Read this case study to learn how Dodge strengthened AMGA's thought leadership position through securing premium media coverage.
Creating a communications strategy that integrates public relations, marketing and digital services results in an approach that is exponentially stronger than its individual parts.
Dodge helps clients craft a cohesive strategy that delivers consistency while building strong brand positioning. Adding a measurement component not only helps demonstrate ROI, it also provides feedback so activities and messages can be continually refined to increase effectiveness.
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Potential customers within the healthcare marketplace are seeking specific solutions to their unique problems, so you need to deliver compelling reasons to trust your company and purchase your product or service.
Dodge creates information-rich marketing content that not only creates a positive brand experience, it also generates trust and builds thought leadership. Dodge ensures you reach buyers using the right content, through the right channel, at the right time.
76% OF MARKETERS REGARD DEVELOPING A FULL-SPECTRUM STRATEGY FOR NEW BUSINESS LEADS AN IMPORTANT INITIATIVE
Media & Analyst Relations
Sometimes it really is who you know – and trust. Healthcare analysts know that Dodge works with best-of-breed healthcare IT companies, so clients get the attention of these critical influencers.
Editors of key trade and online media also trust Dodge to bring them stories tailored to their audiences and criteria. Facilitating face-to-face meetings at trade shows and on media tours enables Dodge clients to establish an ongoing dialogue that leads to media coverage.
Learn why a solid media relations foundation is crucial from Dodge’s Executive Vice President Brian Parrish.
Social Media Strategy
B2C companies use social media to engage with customers and create thought leadership, but translating those strategies into a B2B environment and achieving meaningful engagement is much more complex.
Dodge creates social media strategies that help companies execute a disciplined, effective social media program. From strengthening media relationships to listening to customers, Dodge is there at every step, including measuring effectiveness and value.
More than 85 percent of B2B customers search the internet before making a purchase, requiring you to provide interesting, relevant digital content.
Dodge is an expert in using digital content for effective lead generation. Case studies, white papers, product guides and other types of gated content can capture the visitor as a lead, ascertain their interests and needs, and create engagement.
Learn more about the role of content in a successful web redesign.
Developing solid messages upfront saves clients valuable time and money when executing marketing and PR tactics down the road.
At the outset of each engagement, Dodge develops a value proposition that differentiates clients from the competition as well as taglines, elevator pitches, boilerplates and supporting product messages that are clear and concise.
Read this article to learn how Dodge helps clients develop a healthcare voice in a complex market.