WE ARE B2B SOCIAL MEDIA EXPERTS
Your prospects are social, interacting with their peers in real time everywhere on the web. Share the experience with them. Social media powerfully extends the reach of your brand, builds relationships, generates demand and positions companies as thought leaders.
Social media know-how
B2C companies use social media to engage with customers and create thought leadership, but translating those strategies into a B2B environment to achieve meaningful engagement and product demand is much more complex. Our integrated approach enables companies to execute a disciplined, effective social media program. From strengthening media relationships to listening to customers, Dodge is there at every step, including measuring effectiveness and value.
Aim before you shoot. We’ll help you develop a rock solid strategic plan, based on best practices for each channel, and recommend the right tactics and tools to hit your mark.
Be heard at the right place and in the right amount. Our experts leverage the power of marketing automation tools, such as Pardot, combined with social media to manage and measure social engagement for lead nurturing.
The Big 4 Platforms
Social media is a powerful tool to connect companies with prospective buyers and to foster a deeper understanding of their needs and challenges. And just as brands are unique, so are the different platforms. Each requires a different strategy. To get the most out of your messaging, it’s important to understand the personality and purpose of each platform.
BlogBlogging is a critical social media platform that engages prospects, generates leads, increases web traffic and builds trust through high quality content. The interactive nature of blogs allows sharing of opinions, ideas and comments on other social media platforms, expanding overall marketing reach. Industry publications also use blogs to post news, commentary and editorial content.
Video SharingVideo offers a robust means for delivering your brand message in a meaningful way. We leverage Wistia and YouTube, powerful video sharing platforms that each offer distinct advantages. Wistia offers great customizations, calls to action and powerful analytics while YouTube, the highest-trafficked platform, offers tremendous visibility and covered watch time.
A Case Study: Navicure
Navicure, a leading provider of healthcare billing and payment solutions recognized an opportunity with the ICD-10 transition to educate, inform and engage with new prospects, and position the company as a thought leader. With Dodge’s help, Navicure launched integrated marketing communications, PR and social media campaigns.Read Case Study
Working closely with Dodge, they launched an ICD-10 Hub microsite that featured a blog, associated Twitter accounts as well as an ICD-10 Hub LinkedIn discussion group. The results clearly show the power of integrated social media.
Navicure’s two ICD-10 Hub Twitter accounts, reaching thousands of people each month were named top ICD-10 Twitter accounts to follow by Healthcare Finance News. Their ICD-10 Hub LinkedIn group has more than 450 members and an active discussion forum, expanding its network of healthcare executives with whom they share information. The consistently updated microsite blog drove significant traffic. By 2014, 12,000 people had downloaded content, and the site received more than 48,000 unique visits.