Dodge Communications - 2007/2008 PR Portfolio & Samples

Strategic Marketing and Public Relations for the Healthcare Industry

	UPMC project aims to pull disparate data together Healthcare IT News HIMSS Show Daily February 26, 2008, Page 6. Feature story provides highlights of a HIMSS presentation on a large interoperability project.		Risk, Responsibility and Revenue CAPG Health Winter 2008, Page 26. Bylined article focuses on how managed care service providers can reform healthcare through cost containment, fraud detection and better billing.
	Solving the ROI Challenge ADVANCE for Health Information Professionals February 11, 2008, Page 31. Feature story examines the success a company has had with an ROI processing system.		Hospitals choose mobile carts Healthcare IT News HIMSS Show Daily February 26, 2008, Page 25. Feature article looks at the state of mobile computing.
	Seeing Green For the Record February 4, 2008, Page 10. Feature article discusses how a hospital can streamline the ROI process and tur n headaches into revenue.		Consent Forms That Patients Can Understand Wall Street Journal February 6, 2008, Page D1. Feature article stresses the need for and benefits of automated informed consent.
	Small Practice Rights Ship Healthcare Informatics February 1, 2008, ONLINE. Case study highlights a small practice’s selection, implementation and use of outsourced billing services.		Clearinghouses could cause headaches as practice NPI deadline looms Part B News February 4, 2008, Page 1. Feature article addresses problems physician practices are having with their conversion to the NPI.
	Consent Redux Health Management Technology February 2008, Page 30. Case study highlights a medical center’s selection, implementation and use of automated informed consent technology.		Selecting Mobile Carts that Meet Nursing and IT Needs ADVANCE for Health Information Executives February 2008, Page 64. Sidebar provides IT executives with tips for selecting the right mobile cart.
	From the Ground Up Health Management Technology February 2008, Page 40. Case study highlights a small medical practice’s selection, implementation and use of EMR and practice management technology.		Autonomous Information Handling Health Management Technology February 2008, Page 36. Education piece discusses the novel approach of using intelligent software agents to improve information exchange.
	The Other ROI Healthcare Informatics February 2008, Page 24. Feature article discusses how automating the release of information process can free up staff and save money for hospitals.		Product Spotlight: Staffing and Scheduling Healthcare Finance News February 2008, Page 20. Article highlights the features and benefits of the industry’s leading staffing and scheduling systems.
	Know Your Patients, Get Paid Faster HealthLeaders February 2008, Page 49. Feature article spotlights software products that are helping organizations receive more money, more quickly.		Unwelcome Surprises HealthLeaders February 2008, Page 39. Feature article looks at the hidden costs of clinical IT.
	Ann Arbor HIE gains ground Government Health IT January 29, 2008, ONLINE. Feature story spotlights a practice’s use of technology for P4P.		Automating claims management improves revenue cycle hfm February 2008, Page 98. Case study highlights a medical practice’s selection, implementation and use of RCM technology.
	Price Check For the Record January 21, 2008, Page 19. Article highlights the growing need for patient charge estimates.		Reclaiming Lost Charges ADVANCE for Health Information Professionals January 28, 2008, Page 20. Bylined article highlights methods that help hospitals improve their charge capture processes.
	How Nurses Paired with Finance for Positive Results Business of Caring January 2008, Page 5. Case study explores strategies for strengthening nurse-finance partnerships.		Technology @ Work ADVANCE for Health Information Executives January 2008, COVER. Cover story provides an overview of the latest innovations and developments at five diverse health care organizations.
	A Clear Challenge Enterprise Imaging & Therapeutic Radiology Management January 2008, Page 16. Bylined article highlights the growing need for pricing transparency and the associated challenges.		Leveraging knowledge and awareness against fraud and abuse Compliance Today January 2008, Page 17. Bylined article discusses how compliance officers can support a payer’s efforts against fraud and abuse.
	The Age of Open Systems Group Practice Journal January 2008, Page 16. Bylined article discusses the increased prevalence of component software and IT vendor partnerships in healthcare.		Technology Tools for Residents Group Practice Journal January 2008, COVER. Cover story spotlights a primary care practice’s innovative use of EMR technology.
	Claims Processing Gets a Little Help Health Data Management January 2008, Page 76. Article discusses how a third party administrator was able to better negotiate payer contracts through enhanced claims adjudication.		The Case for Digital Dictation Group Practice Journal January 2008, Page 22. Case study highlights a medical practice’s selection, implementation and use of digital dictation products.
	Superior Scheduling Health Management Technology January 2008, Page 24. Case study explores a hospital’s use of a staffing and scheduling application.		Scrubbing Reimbursement Rates Clean Health Management Technology January 2008, Page 20. What Works case study on St. Paul Radiology’s selection and implementation of Alpha II’s ClaimStaker software.
	Automating the payment process Healthcare Finance News January 2008, Page 20. “Product Spotlight” article profiles various denials management solutions.		Beginning at the End Health Management Technology January 2008, Page 38. Bylined article looks at maximizing technology implementations in healthcare through value management.
	Nursing and Finance Making the Connection hfm January 2008, Page 90. Bylined article explores strategies for strengthening nurse-finance partnerships.		Michigan practice leverages healthcare IT for P4P dollars Healthcare IT News January 2008, Page 19. Feature story spotlights a practice’s use of EMR technology for P4P.
	System Boosts Billing and Collections at Massachusetts-based Dermatology Clinic MGMA Connexion Buyer’s Guide January 2008, Page 25. Case study discusses the billing success that LighhouseMD’s customer had when using CareTracker.		Augment your consents MGMA Connexion January 2008, Page 17. “Tech Talk” column stresses the benefits of automated informed consent for medical group practices
	Mobile Tech: One App at a Time Health Data Management December 2007, Page 32. Cover story explores a hospital’s use of mobile bar code printers for bedside specimen collection.		System Seeks to Engineer a Seamless Patient Encounter at All Points of Contact eHealthcare Strategy & Trends December 2007, Page 1. Feature story highlights a health system’s self-service strategy.
	Getting on Schedule Healthcare Informatics December 2007, Page 22. Feature story highlights a medical center’s implementation and use of labor resource management applications.		Getting Paid What You Deserve Health Data Management December 2007, Page 56. Case study spotlights a clinic’s payor contract management strategy.
	SOA initiatives top of implementation list Healthcare IT News December 2007, Page 20. Feature article highlights hospital and health system implementations announced or begun in 2007 that will have the greatest impact on healthcare IT.		Not Going Away Healthcare Informatics December 2007, Page 18. Feature article looks at the challenges and opportunities surrounding the new HIPAA Electronic Health Care Claims Attachments rule.
	Addressing CMS Compliance and Patient Safety with Automated Informed Consent Most Wired December 19, 2007, ONLINE. Bylined article addresses the impact new CMS guidelines will have on the informed consent process.		Mich. groups use data consortium to earn P4P Modern Healthcare December 6, 2007, ONLINE. Online feature story spotlights one organization’s use of EMR technology to facilitate pay-for-performance.
	Cutting-edge record software primed for its UPMC launch Pittsburgh Business Times November 23, 2007, Page 9. Feature story provides an update on a major interoperability initiative.		POA Indicator Creates New Concerns For The Record December 26, 2007, Page 11. Bylined article addresses POA guidelines and Medicare’s role moving into the future.
	Achieving HIE ADVANCE for Health Information Executives November 7, 2007, ONLINE. Online bylined article provides 10 tips for achieving enterprise health information exchange/interoperability.		Hospitals look to improve informed consent process American Medical News November 19, 2007, Page 11. Feature article looks at automated informed consent and its impact on patient safety and ethics.
	Electronic billing may be Vistar’s answer Blue Ridge Business Journal November 5, 2007, Page 34. Feature story spotlights a practice’s use of Web-based claims management software to improve its billing process.		Bayside Community Hospital Revamps Coding System HealthLeaders November 7, 2007, ONLINE. Online feature article explores one hospital’s strategy for successful chargemaster management.
	Leading the Charge Health Management Technology November 2007, Page 26. Case study highlights a hospital’s use of revenue cycle management software.		Win the payment 'waiting game' with Web-based technology Denver Business Journal November 2, 2007, Page B6. Bylined article addresses the payment barriers that can impact a medical practice’s profitability, as well as emerging technological solutions that address these challenges.
	Patient Safety Institute folds due to lack of funding Modern Healthcare October 29, 2007, ONLINE. Online feature article highlights one leading medical center’s work in the area of creating a NHIN.		Using EHRs to Make a Difference Health Data Management October 30, 2007, ONLINE. Online feature article spotlights one medical practice’s innovative use of EMR technology.
	The Other ROI: How hospitals can get their arms around a difficult release-of-information process Healthcare Informatics October 25, 2007, ONLINE. Online feature discussing why hospitals are moving toward a shared service model for managing ROI requests.		Claims Adjudication Crisis Healthcare Informatics October 25, 2007, ONLINE. Online feature describing the inherent problems faced while using manual claims adjudication processes.
	A Winning Combination For the Record October 15, 2007, Page 14. Feature story looks at better practice management from the physician point of view.		HIM Professionals: RHIOs’ Missing Asset For the Record October 15, 2007, COVER. Cover story explains HIM’s various roles in RHIO development.
	Opting for Digital Dictation Healthcare Informatics October 12, 2007, ONLINE. Case study highlights a medical center’s selection, implementation and use of digital dictation products.		Perspective: learning from France's Franche-Comté regional HIE NHIN Watch October 15, 2007, ONLINE. Online feature article provides details of a large health information exchange (HIE) contract.
	Plugging Leaks in the Revenue Stream with Online Claims Processing Group Practice Journal October 2007, Page 20. Case study highlights a practice’s selection, implementation and use of online claims processing.		Bar Code Technology Builds Foundation of Safety Advance for Health Information Executives October 2007, Page 34. Sidebar examines an organization’s use of bar coding to improve patient safety.
	Learning From Mistakes Health Data Management October 2007, Page 80. “My Two Cents” column stresses the need for and benefits of health information exchange.		Group Practices Taking The I.T. Plunge Health Data Management October 2007, COVER. Cover story looks at the forces making it easier and more affordable for practices to adopt IT technology.
	What Does “Interoperability” Really Mean? Health Management Technology October 2007, Page 50. “Thought Leaders” column seeks to define the true meaning of interoperability.		Achieving PM Clarity Health Management Technology October 2007, Page 30. Case study highlights a practice’s selection, implementation and use of a practice management system.
	Sorting Out Your Billing Physicians Practice October 2007, Page 91. Feature article provides tips on finding the right billing technologies and services.		Workflow redesign always starts with vision Healthcare Finance News October 2007, Page 21. Feature article offers advice on how to handle workflow redesign.
	A Dose of Digital VSR October 2007, COVER. Cover story on the adoption of bar coding in the healthcare industry.		The VA Strives to Do No Harm Risk Management October 2007, Page 52. Bylined article explains how automated informed consent applications can benefit healthcare organizations in the area of risk management.
	Strategies Stick in Lengthy Deployment Health Data Management September 17, 2007, ONLINE. Feature story summarizes key points from a clinic’s presentation on the implementation of an EMR system.		EHR Certification: Its true value Medical Economics September 21, 2007, Page 28. Feature article discusses what EHR certification indicates and what else physicians should look for.
	The right EHR hardware for your exam room Medical Economics September 7, 2007, Page 43. Feature article provides tips on selecting hardware devices.		ER Patients Check In at Computer Kiosks Associated Press September 13, 2007, ONLINE. Feature story highlights the use of kiosks in the emergency setting.
	Reducing Rejections, Revitalizing Revenue Health Management Technology September 2007, Page 38. Case study highlights a practice’s selection, implementation and use of revenue cycle management technology.		Scanning the Horizon Health Management Technology September 2007, Page 24. Case study explores the use of bar code printers to ensure positive patient ID.
	EMR Pushback HealthLeaders September 2007, COVER. Cover story outlines the various industry players who are promoting physician office adoption of clinical IT.		Two Practices, One Solution Healthcare Informatics September 2007, Page 12. Feature story examines how two different medical groups automated payor contract management processes.
	Survey Results: The Growth of Automation Adoption Pharmacy Purchasing & Products September 2007, COVER. National survey assesses adoption of pharmacy automation technology in the hospital setting.		Deal! HealthLeaders September 2007, Page 39. “Deal” feature looks at the particulars of a medical school’s selection of informed consent software.
	Practice Management Software Vol. 1 Practice Manager September 2007, Page 18. Feature article profiles a number of practice management systems.		Monitor Payer Contracts Physicians Practice September 2007, Page 101. Feature article examines how physician practices track payor compliance with contract terms.
	Patient Safety: It’s All in the Wrist For the Record August 20, 2007, Page 8. Bylined article explains the role wristbands can play in improving patient safety and increasing efficiency for clinical staff.		Medical Records of the Future CNN August 20, 2007, ONLINE. Online broadcast feature highlights a medical group’s use of kiosks.
	Self-Service Economy Arrives Gradually Associated Press August 2, 2007, ONLINE. Feature story examines growing use of self-service kiosks in the healthcare setting.		Branching Out: Who’s Who in EHR Development ADVANCE for Health Information Professionals August 13, 2007, COVER. Cover story on “who’s who” in the world of EHR development.
	A Winning Idea ADVANCE for Health Information Executives August 2007, COVER. Cover story highlights use of kiosks.		Web-based military health records system called bureaucratic, not technical, challenge Government Executive August 2, 2007, ONLINE. Feature article discusses the Commission on Care for America's Returning Wounded Warriors’ recommendation to establish a health portal for the Departments of Defense and Veterans Affairs.
	My Two Cents Health Data Management August 2007, Page 56. Bylined article outlines the vision for electronic patient management.		Saving Clinicians Precious Time Health Data Management August 2007, Page 36. Feature story discusses time saving advice for clinicians in project management.
	Technology Plays a Major Role in Claims Processing Healthcare IT News August 2007, Page 37. Feature story discusses ways to connect supply purchases with reimbursement.		Weathering the Perfect Storm Health Management Technology August 2007, Page 34. Bylined article looks at the concept of “informed consent” and the wide-ranging business impact it can have on healthcare facilities.
	Survey Results: State of Pharmacy Automation Pharmacy Purchasing & Products August 2007, Page 16. Survey explores how hospital pharmacies are leveraging technology.		Kiosks Help Improve Patient Satisfaction Healthcare Marketing Report August 2007, Page 9. Feature story discusses patient self-service technologies.
	Creating Communities of Care Group Practice Journal July/August 2007, COVER. A RHIO’s selection, implementation and use of EMR technology is spotlighted in this cover story.		Improving Care with an Automated Patient History Family Practice Management July/August 2007, Page 39. Feature article on the benefits of patient-entered histories.
	How Semantic Interoperability Improves Safety and Quality Patient Safety & Quality Healthcare July/August 2007, Page 10. Bylined article outlines a leading healthcare organization’s vision for using semantic interoperability to improve patient safety and quality of care.		Navigating the Search for the Right Practice Management System Partner Group Practice Journal July/August 2007, Page 42. Bylined article and corresponding sidebar outlines the process by which a practice selected its practice management system.
	Coding Made Easier Physicians Practice July/August 2007, COVER. Cover story looks at the available coding technologies.		Bar Code Basics: Why Printing, Symbology and Media Choices Matter Patient Safety & Quality Healthcare July/August 2007, Page 41. Bylined article educates readers about bar code print technologies and how they impact patient safety.
	Transforming Transcription ADVANCE for Health Information Professionals July 2, 2007, Page 15. Bylined article explains why digital dictation holds the key to increased workflow efficiency.		The 411 on Informed Consent For the Record July 9, 2007, COVER. Cover story highlights how technology can assist healthcare facilities in meeting the new CMS guidelines for informed consent.
	Technology Integration at the Point of Care Health Data Management July 2007, COVER. Cover story on integrating technologies at the point of care.		Perfect Match: Best-of-Cluster Approach Marries What’s New with What Works Radiology Today July 2, 2007, Page 32. Feature story spotlights one healthcare organization’s use of a “best-of-cluster” approach to interoperability.
	The Long Run Healthcare Informatics July 2007, Page 36. Feature article looks at challenges facing participants in the pay-for-performance race.		Strategies for Success Health Management Technology July 2007, Page 30. Bylined article looks at how true RHIOs will affect the way hospitals and physician practices do business.
	EHRs Hinder Participation in Pay for Performance Hospitals & Health Networks July 2007, Page 20. Feature article discusses the challenges of making P4P a reality.		Check-in Kiosks Keep Expansion FTE Neutral Hospital Access Management July 2007, Page 78. Feature article on use of kiosks.
	Challenge facing payers is to reduce prevalence of healthcare fraud Managed Healthcare Executive July 2007, ONLINE. Web exclusive feature article discusses how fraud and abuse is of increasing concern to today’s healthcare payers.		Physician-inspired technology improves delivery, contains costs Managed Healthcare Executive July 2007, Page 35. Feature article discusses the development of technology from a clinician’s perspective.
	Stay Focused Smart Business Atlanta June 2007, Page 10. CEO profile highlighting one company’s history and growth strategy in the competitive healthcare marketplace.		Making Your Office Paper-Free Vision Care Product News July 2007, Page 99. Feature article stresses the benefits of a “paperless office” in the optical field.
	Getting On Track: Bringing Billing In-House For the Record June 11, 2007, Page 10. Feature article highlights a practice’s use of claims management software with a practice management system.		Focus on Financial Systems ADVANCE for Health Information Executives June 2007, Page 67. Round-up piece on financial systems.
	Changing Gears with eROI Health Management Technology June 2007, Page 16. Feature story discusses a health system’s upgrade to an electronic Release of Information process.		Adventist Eyes Physician Billing Healthcare Finance News June 2007, Page 14. A large health system’s selection, implementation and early use of revenue cycle management technology is the focus of this feature story.
	Claiming Benefits Healthcare Informatics June 2007, Page 111. Feature story outlines use of technology to enhance claims adjudication and contain costs.		Healthcare Informatics 100 Healthcare Informatics June 2007, Cover. Listing of the top 100 companies ranked by 2006 healthcare IT revenue.
	Others to Watch Healthcare Informatics June 2007, Page 89. Feature story on companies gaining traction in the healthcare industry.		Speech Processing Helps Drive Advances in Decision Support Healthcare IT News June 2007, Page 35. Sidebar discusses the evolution of dictation and accompanies the publication’s “Clinical Toolkit” article on decision support.
	Bars and Stripes Forever Healthcare Purchasing News June 2007, Page 62. Feature story on the continued need for bar coding in healthcare despite the introduction of RFID and RTLS.		With Practice, Practice Management Systems Expand Imaging Economics June 2007, Page 18. Feature story discusses a practice’s use of practice management software.
	Technology: Backing Up to Move Forward Physicians Practice June 2007, Page 73. Feature article discusses the importance of backing up data contained in EMR systems.		Smart Deals Physicians Practice Technology Guide 2007-2008 June 2007, Page 4. Feature article discusses economical high-tech solutions for today’s physician practices.
	Off the Charts Practice Manager June 2007, Page 26. Case study highlights an orthopaedic clinic’s use of technology to go paperless.		Turn the Tables: Automate to Make Payer Contracts Work in Your Favor MGMA Connexion June 2007, Page 23. Bylined article describes steps that medical groups can take to improve the performance of their payer contracts and enhance revenue cycle efficiency.
	The Case for Digital Dictation For the Record May 29, 2007, Page 8. Bylined article looks at the evolution of handheld dictation and explains the benefits of analog vs. digital, the impact of digital dictation on transcription, etc.		HIT’s Perfect Match: Best-of-Cluster Approach Marries What’s New with What Works For the Record May 29, 2007, Page 20. Feature story spotlights a “best-of-cluster” approach to interoperability.
	HITS @ TEPR: Marrying the CCR, PDF Modern Healthcare May 23, 2007, ONLINE. Feature article looks at the evolution of the Continuity of Care Record.		Self-service Technology Slowly Gains Foothold in Healthcare Digital HealthCare and Productivity May 1, 2007, e-news-letter. Feature article on the growing adoption of self-service technology in the healthcare industry.
	Using Data to Drive Quality and Performance Improvement at Joslin Clinic Group Practice Journal May 2007, Page 14. Case study highlights a clinic’s use of data to improve quality and patient outcomes.		Optimize P4P Benefits with the Right Resources and Technology Group Practice Journal May 2007, Page 18. Bylined article looks at how technology can optimize P4P benefits for physician practices.
	Level the Playing Field in Healthcare Reimbursement Group Practice Journal May 2007, Page 22. Bylined article spotlights use of services and technology to improve payor contract performance and increase revenue.		Beyond “Business as Usual” Group Practice Journal May 2007, Page 28. Case study stresses the importance of evaluating claims processing and revenue cycle management.
	EHR Pioneers Try to Stay Out Front Health Data Management May 2007, COVER. Cover story spotlights the work of several EHR pioneers.		Field Report Health Facilities Management May 2007, Page 9. Bylined article highlighting one organization’s implementation and use of an access control system.
	Investing to Improve Workflow Health Imaging & IT May 2007, Page 22. Feature article on the need for and benefits of digital workflow.		Positive Flow Health Management Technology May 2007, Page 38. Case study highlights a practice’s selection, implementation and use of an EMR.
	Performance Improvement Special Report: Part I. The Landscape Healthcare Informatics May 2007, COVER. Part I of a three-part cover story on performance improvement.		Performance Improvement Special Report: Part III: Connecting the Docs Healthcare Informatics May 2007, COVER. Part III of a three-part cover story on performance improvement.
	Paperless? Not Quite. Physicians Practice May 2007, Page 33. Feature article on how practices can go completely paperless after implementing an EMR.		A Stepping Stone to Safety Health Care’s Most Wired April 25 2007, ONLINE. Bylined article highlights Aurora Health Care’s strategy for implementing BPOC.
	What does it mean to be "interoperable"? Medical Economics April 13 2007, ONLINE. Feature article looks at the state of interoperability.		Bar Coding Medications: Lessons from the Great Plains ADVANCE for Health Information Executives April 2007, Page 55. Bylined article describes one organization’s patient safety strategy.
	Talk the Talk: Online Nurse Scheduling and Staffing Business of Caring April 2007, Page 12. Bylined article answers common questions regarding online scheduling systems.		At Your Service Healthcare Informatics April 2007, Page 26. Feature story about strategies healthcare organizations are employing to put patients first.
	The care and feeding of electronic health records Healthcare IT News April 2007, Page 42. Feature article addresses the impact Stark relaxation is having on EHR adoption.		A Potential Panacea for Payment MGMA Connexion April 2007, Page 25. Bylined article highlighting one organization’s implementation and use of an access control system.
	Bar Coding: Over the Line, Into the Second Dimension Pharmacy Practice News April 2007, Page 28. Feature story about the growing adoption of two-dimensional bar code symbologies in healthcare.		Behind Door Number 3: RFID Pharmacy Practice News April 2007, Page 28. Sidebar compares and contrasts RFID to 2-D bar codes.
	Staying On Time Physicians Practice April 2007, Page 23. Feature story explores strategies for improving patient flow.		Big vendors don't plan to cut prices Medical Economics March 23, 2007, ONLINE. Feature article discusses the Stark relaxation and impact on EMR vendor pricing.
	The 10 Steps in Action For the Record March 19, 2007, Page 18. Sidebar highlighting the search for an EMR accompanies a cover story on 10 Steps to EMR selection.		Building a Team for EMR Success ADVANCE for Health Information Professionals March 12, 2007, COVER. Cover story on implementing EMR systems.
	Automated Informed Consent Improves Patient Care and Safety Group Practice Journal March 2007, Page 45. Bylined article examines how an automated informed consent process can benefit group practices in the areas of patient safety and quality of care.		I.T. Putting Together the Revenue Pieces Health Data Management March 2007, Page 38. Feature article on developments in revenue cycle management software.
	Thought Leaders Health Management Technology March 2007, Page 40. Column shares views on how consumer-driven healthcare will affect physician practices in the near future.		Contract for Success Healthcare Informatics March 2007, Page 56. Feature article discusses San Jose Medical Group’s selection of a payor contract management application.
	Aztec Code Symbology Continues Inroads Into Hospitals Pharmacy Practice News March 2007, Page 58. Feature article on the growing adoption of the Aztec Code bar code symbology.		10 Tips from Successful Practice Managers Practice Manager March 2007, COVER. Cover story on how practice managers successfully manage their practices.

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