This webinar is part of our series, “Why marketing automation should be a key component of your integrated communications efforts.” Sarah Barnidge, account executive at Pardot, a Salesforce company, highlights the core benefits of implementing a marketing automation system, while providing an interactive demo of the Pardot system.
Topics that will be discussed in this webinar include:
- The basics of marketing automation
- The main features of a marketing automation tool
- How a marketing automation bridges the communications gap for marketing and sales alignment