This webinar is part of our series, “Why marketing automation should be a key component of your integrated communications efforts.” Chris Heiden, senior sales engineer at Pardot, a Salesforce company, joins us to differentiate between the features and benefits of email service providers (ESPs) from marketing automation tools.
Topics that will be discussed in this webinar focus on four key areas where marketing automation platforms differentiate themselves from ESPs, including:
- Personalizing the buyer’s journey
- Integrating all of your communication efforts by using one platform
- Focusing on the quality of leads to be passed to sales
- Attributing revenue and ROI to all marketing efforts