Jack Beaudoin, CEO and Danielle Hartley, SVP, publisher of MedTech Media examine the changing landscape of print advertising and offer strategic recommendations for vendors making advertising buying decisions.
This webinar addresses:
- How a print advertising program fits into a comprehensive communications program
- If the readership of print publications is eroding given the emergence of online publications, blogs, social media, etc
- New programs that are happening in the print world, such as QR codes, and how these are affecting vendors’ buying decisions
- The effects of a downward pricing pressure in print advertising