Understanding your audience: Why health literacy matters

This webinar, hosted by Dodge Communications, brings together three healthcare marketers discussing why health literacy matters when communicating to patients and providers alike. Panelists share the importance of health literacy when marketing your product and provide examples of what worked and what didn’t. Learn what happens when marketers translate complicated science and technology into clear use and value.

Panelists include: Deb Bruce, Senior Content Writer, AVID Design; Liz Carden, Senior Vice President, Behavioral Strategy, New Solutions Factory; Tara Auclair, Senior Marketing Communications Manager, Modernizing Medicine

The following topics will be addressed:

  • How to improve health literacy among patient and provider audiences
  • Real-life stories from marketers and health educators
  • Tips to incorporate health literacy into your current marketing efforts