Understanding health reform's impact on product marketing and sales

Scott Gottlieb, MD, medical internist at Stamford Hospital and Kip Piper, MA, FACHE, president of Health Results Group, take a future look at the ramifications of the new landscape of health reform as it impacts makers of healthcare products and offer a strategic overview of the challenging environment.

This webinar addresses:

  • How health reform is affecting your customers and how you can help them overcome these challenges
  • How to adjust your marketing approach to succeed in the new environment
  • Innovative product development that better fits with the new landscape
  • How to make the policy marketplace work for you