As a part of our series, “Why marketing automation should be a key component of your integrated communications efforts,” Shana Tachikawa, the director of communications at Stoltenberg Consulting joins us to discuss elements needed to lay the foundation for a successful marketing automation program that targets qualified leads with the goal of transforming them into satisfied customers.
Topics that will be discussed in this webinar focus on five key components to have in place before starting a marketing automation program, including:
- A CRM tool
- A clean database
- Quality and diverse content
- Staff resources