Pam Moore, UBM Medica US, shares recent data on how physicians are embracing mobile technology, social networks and the web in general, and reviews case studies on how well known medical media brands are using social networks to drive traffic and engage audiences.
This webinar addresses:
- The types of social media physicians embrace and what they tend to shy away from
- How various specialties are addressing the shift to mobile and what they see as the impact of mobile technology on their practice going forward
- The results vendors can expect to see through advertising and sponsorship opportunities
- The role physicians anticipate the web playing in the future of their practice