In this webinar, four industry thought leaders share insights and fresh perspectives on content marketing. Panelists include Kelli Castellano of NextGen Healthcare, Phil Dolan of Navicure, Julia Goebel of Stericycle and Elisa Logan of IOD Incorporated.
The following topics will be addressed:
- Developing a strong foundation to your content development strategy, and what methods are best to keep your content strategy consistent and organized
- Repurposing existing content into different types of collateral to optimize your company’s reach
- Distributing content across multiple channels works to support thought leadership and brand awareness
- Spanning content development efforts across public relations, marketing and digital media
- Aligning your content development strategy with your lead nurturing strategy, and why microtargeting is an important component of this