Gain insight into how your organization can nurture sales leads and convert them into customers by adding lead nurturing as a critical component of your marketing program.
This webinar addresses:
- How a lead nurturing program will help optimize demand generation ROI and drive growth
- How your organization can measure every interaction with prospects to optimize results over time
- Why it’s important to automate demand generation programs that build relationships with qualified prospects in a relevant and personalized way
- The time and cost savings that can be achieved by implementing an automated program for manual tasks and analytics