As part of our webinar series, “Why marketing automation should be a key component of your integrated communications efforts,” Becky McLaughlin, marketing manager at MRO Corp., joins the conversation to share keen strategies and insights on choosing the right marketing automation partner and helpful criteria to maximize your investment.
Topics that will be discussed in this webinar will provide insight to evaluate your potential marketing automation partner to determine their:
- Timeline of deliverables for implementation
- Technical knowledge of the system
- Shared strategic vision for implementation and post-implementation
- Development and design capabilities