Biotechnology: Targeted strategies that should be part of your healthcare marketing DNA

In this webinar, three industry experts share insights and strategies for strengthening brand awareness and thought leadership through tightly integrated, highly targeted marketing strategies. Panelists include McLean Collins of Conversant Biologics, Inc., Troy Moore of Kailos Genetics and Karen Zaderej of AxoGen.

The following topics will be addressed:

  • How different audience needs led to diverse marketing strategies
  • Lessons learned from the field—what worked (and what didn’t)
  • How to set a strategy under a time-crunch in a rapidly changing industry
  • Defining your message while working under regulatory scrutiny
  • Pushing the envelope—getting comfortable with risk