Eric Temple-Morris, Group Director, Business Development, Physicians Practice, and Michael Kushner, VP, Digital Media Strategy, UBM Studios, explore strategies for maximizing the unique advantages of new digital events, environments and communities, from enhancing networking efforts and expanding the reach of online tactics to optimizing lead generation and increasing marketing ROI.
This webinar addresses:
- The need for healthcare marketers to build relationships between live events, create a global reach and drive new revenue streams around fresh content and product offerings.
- How a digital event program can be tied to a lead nurturing program to optimize demand generation and drive brand awareness
- How digital environments allow B2B vendors to communicate in an innovative way to their customers
- How organizations measure interactions with prospects and build relationships between live events