Dodge Communications and AVID Design form new agency, MERGE Atlanta

Dodge Communications and AVID Design form new agency, MERGE Atlanta

Visions of both agencies continue under new name, remaining specialized in healthcare

ATLANTA, GA. February 6, 2018 – Dodge Communications, a leader in strategic healthcare PR and marketing, and AVID Design, a full-service digital agency for hospitals and healthcare systems, today announced they are combining forces to become MERGE Atlanta, a marketing communications and technology agency with an uncommon blend of strategy, creativity and technology. The companies spent the second half of 2017 combining and integrating operations, teams and centrally locating the companies into one office space.

The new group creates a leading national digital communications agency with nearly 40 years of combined experience working with hundreds of healthcare clients, including hospitals and health systems, provider practices, payers, healthcare IT, pharmaceuticals and life sciences.

MERGE Atlanta will serve both business and consumer healthcare markets, leveraging earned and owned digital strategies to drive engagement.

“AVID and Dodge together have an incredibly deep understanding of the unique challenges and opportunities presented in the healthcare industry and how communications can drive change,” said Chowning Johnson, executive vice president of Dodge Communications, and the newly formed MERGE Atlanta. “Serving in facets of market strategy, branding, positioning and campaigns, paired with influencer, thought leadership and reputation management programs, MERGE Atlanta will help position clients as leaders in this complex, competitive market.”

MERGE Atlanta’s offerings include digital strategy, web, mobile, and campaign development along with marketing, PR and social programs. 

“I am confident the new brand name will give us continued opportunity to further our growth momentum and success,” said Tom Brand, president and founder of AVID Design. “I am proud of my team, our clients and our achievements, and collectively we are eager for our next chapter as part of the MERGE family.”

Tom Brand will serve as the president of MERGE Atlanta, while Brad Dodge, president of Dodge Communications, retires after 16 years of service. MERGE Atlanta will operate under parent company MERGE, formerly known as Myelin Communications. MERGE has offices in Atlanta, Boston and Chicago.

For more information, visit the MERGE Atlanta website.

About Dodge Communications
Founded in 2001, Dodge Communications is a leading full service strategic PR and marketing agency. Our agency has been a trusted partner to more than 300 companies in the healthcare, financial services and life sciences industries. Made up of a team of 50 employees, we are experts at developing and executing tightly integrated campaigns in highly regulated, rapidly changing markets. Dodge helps clients of all sizes develop effective strategies and touchpoints to raise brand awareness, establish trusted relationships and bring about desired actions. For more information, visit www.dodgecommunications.com or call (770) 998-0500. Slant, the Dodge Communications blog, provides insights on the latest healthcare industry, marketing and public relations news and issues.

About AVID Design
AVID Design, Inc. was founded by Tom Brand, in 1996 in Norcross, GA. Since then, the agency has become a respected and trusted partner in all aspects of digital marketing and communication with a sole focus in the hospital/healthcare industry. The team has worked with more than 100 healthcare clients in 23 states across the U.S. As seasoned and innovative marketers, AVID Design can be counted on to deliver successful online solutions. With extensive experience in healthcare, the team is able to determine and enact the most current best practices related to web development, design, content and digital marketing. As digital industry experts, clients rely upon AVID as their full-service agency for immediate needs while always having an eye to their future. For more information on AVID, visit www.aviddesign.com.

Contact
Ashlea Cartee, Associate Marketing Manager
Dodge Communications
678-585-1202