Anthem Healthcare Intelligence partners with Dodge Communications for brand identity campaign

Anthem Healthcare Intelligence partners with Dodge Communications for brand identity campaign

ATLANTA— April 5, 2012 –Dodge Communications, an integrated communications agency serving the healthcare industry, today announced it has been selected to execute a rebranding campaign for Anthem Healthcare Intelligence (AHI) to elevate awareness of the company’s new name—Agilum Healthcare Intelligence—and solution offerings in healthcare.

AHI provides a software-as-a-service (SaaS) Web-based business intelligence and decision support application for hospital management. The company’s solutions offer analytics regarding daily volumes, financial indicators, revenue cycle performance, cash trends and key performance indicators on a single dashboard to help hospital systems run more efficiently.

“I’ve had the opportunity to work with Dodge while at other companies, and have always been pleased with their work and in-depth healthcare knowledge,” says Scott Jeffery, vice president at AHI. “After joining AHI, I knew Dodge was the right choice to help during this critical time of growth for our business as we strive to further penetrate the healthcare market and provide leading business intelligence tools.”

The engagement with Dodge will include an updated corporate identity, strategic messaging and new website and collateral.

“We welcome the opportunity to partner with AHI and to help guide its rebranding efforts,” says Brad Dodge, president and CEO of Dodge Communications. “AHI is an innovative company with professionals who have vast experience in healthcare IT, and we are committed to providing it with the identity to match.”

About Dodge Communications
Dodge Communications is a full-service public relations and marketing agency serving the healthcare industry. Dodge's award-winning programs help companies build brand awareness, establish thought leadership and generate demand. For more information, visit www.dodgecommunications.com or call (770) 998-0500. The Dodge Communications Blog provides insights on the latest healthcare industry, marketing and public relations news and

Contact
Nicole Wojno
Dodge Communications
770-576-2561
nwojno@dodgecommunications.com

Headline: 

Leading healthcare agency to help
position Tennessee-based company
as leader in healthcare business intelligence