Rebrand Wins Fan Base
Accountable Care Solutions needed to establish credibility among providers as an effective solution to support accountable care. Dodge leveraged its deep understanding of healthcare to create a highly-effective messaging platform, and then rolled out a series of branded collateral. The result was brand elevation and a fan base that earned us the client’s PR campaign.
See what Susan Worthy, head of Provider Marketing with Accountable Care Solutions from Aetna, has to say about working with Dodge.
Interactive Sales Presentation Streamlines Company’s Messages
Large companies with a broad portfolio of offerings can benefit from a customizable presentation tool that simplifies complex messages. Dodge created an interactive, multichannel PowerPoint presentation that described the value of Change Healthcare’s clinical services offerings, showcased specific products and services, and differentiated the company from its competitors.
Integrated Marketing Program Positions Company on National Scene
Change can be good, especially if you have significant name recognition. When MRO’s product offerings began to expand, it needed help identifying, defining and establishing the market into which they fit. Dodge transformed the company’s image from a small, regional software vendor to that of a national player through a blend of public relations and marketing tactics.
Strong messaging builds brand awareness
Dodge has helped Patientco build their messaging to support the company’s brand awareness initiatives. Josh Byrd, director of marketing, shares his company’s success with the agency.
Successful content marketing strategies
Hear from Julia Goebel, vice president of marketing at Stericycle, as she shares her insight on content marketing and provides a deeper understanding into the following topics as a panelist on a recent Dodge webinar – developing a strong content foundation; distributing content across multiple channels; spanning content development across PR, marketing and digital initiatives; and aligning your content development strategy with lead nurturing.
Rebranding for a Competitive Advantage
Brand image can sometimes take a backseat as companies work to keep pace with economic and market changes. ActiveHealth sought Dodge Communications’ services to refresh the company’s identity, reinforce its position as the leading provider of population health management services and gain competitive advantage.
Changing negative perceptions of an industry and increasing brand awareness
Along with the change from B2B to B2C, Kailos Genetics sought a campaign to navigate and educate a market filled with negative perceptions of genetic testing, as well as an emerging regulatory framework around LDTs. Kailos partnered with Dodge to craft a strategic integrated marketing and communications campaign to generate of and strengthen brand loyalty.
Educational Site Powered by Social Media
Despite industry buzz about the impact of the new ICD-10 regulations, few organizations were adequately prepared for the changes. Dodge helped Navicure launch an educational microsite and social media accounts to help practices with the transition while positioning themselves as HIPAA 5010 and ICD-10 thought leaders.
Thought Leadership Dream Team
When you’re an expert in the field, you need a partner who plays on the court as well as you do. That’s why Ricoh turned to Dodge to reposition the company from a commodities dealer to a strategically-focused provider of business information solutions that are vital to healthcare organizations’ success.
See what Mike Campana, Sr. Manager in Healthcare Marketing for Ricoh, has to say about working with Dodge.
Transforming marketing for the visual age
Hear from Courtney Heyward, marketing director, health systems, at Surescripts on the importance of integrating visual content into the company’s marketing strategy. Heyward explains the need for companies in the B2B healthcare space to shift from analog to digital across marketing functions in an effort to enhance interactions that will resonate with buyers on a different level.
American Medical Group Association (AMGA) Leverages Legislation to Increase Share of Voice
AMGA sought to strengthen its thought leadership position by leveraging its involvement and influence in drafting a portion of the healthcare reform bill. Through long-term relationships with healthcare editors at key industry trade magazines, national publications and online media, Dodge secured premium media coverage to effectively position AMGA as a leading source of information.
Moving Forward With Corporate Messaging
With a major acquisition under its belt, Medicision knew it was time to rethink its corporate messaging. The company tapped Dodge to develop solid messages and value propositions that both encompassed its new direction and offerings, and set the company apart from its competitors. Dodge delivered with taglines, elevator pitches, boilerplates and supporting product messages that served to align and guide the company forward.
See what Sherri Stuart, vice president of marketing services with Medecision, has to say about working with Dodge.
PR Scales with Changing Needs
Does your agency evolve with you? NextGen sought to grow through strategic acquisitions, so establishing brand identity and awareness were crucial goals. Dodge created a public relations strategy that would continue to evolve and communicate the benefits of any added capabilities and product offerings.
PR Gives Voice to Speech Technology
With the rise of EHRs, providers expected dictation to fade away. But typing into EHRs is time-consuming and prone to error. Speech Processing Solutions tapped Dodge to develop a strategic PR campaign, including social media and content development, to drive awareness of the benefits of voice technology.