Guest post: How sticking to your brand promise builds trust

By Dodge Communications on August 14th, 2017

This was contributed by Aline Liu, Senior Manager, Content Marketing & Strategy at Ricoh.

Imagine that you are in the process of getting to know a new friend but every time you see him/her, he/she has a different look, says something different about himself/herself and has a different story to tell? I bet “trustful” would not make the list of adjectives you would choose to describe this new acquaintance.