Measuring the success of PR engagement

By Allyson Wright on August 24th, 2017

Raise your hand if you read reviews of an item before you purchase it? I’m guessing your hand is raised. In fact, 92 percent of consumers read reviews online before making a purchase. Why do we do it? More times than not, we not only trust the feedback of others and want to make sure they were pleased with the item, but also make sure it’s worth the value of our investment.