The Three R’s of Influencer Relations

By Natalie Joslin on October 20th, 2017

For leading brands, it’s important that customers perceive their organization as credible, trustworthy partners. As “fake news” and public distrust of the media have hit a high, so comes the decline in traditional media’s ability to influence public opinion. Businesses must turn to other circles of influence in their industries to supplement the building of brand equity. Enter, influencer relations.