Talk to nearly any healthcare marketer today and the topic of “healthcare consumerism” almost always comes up. Armed with powerful search engines, ratings and reviews, and dozens of targeted articles and blogs, consumers and organizations are more likely to do business with or partner with those that can fit their specific needs and have a credible, trusted reputation.
Maintaining a strong corporate reputation in the healthcare industry is a competitive advantage that drives brand recognition, acquisition, revenue and standing in the market. The same way an organization must continuously develop, improve and strengthen its service lines and business strategy, it must do likewise to its reputation.
Read this recent O’Dwyer’s article that provides reputation management strategies to consider as an integral part of your communications plan.