Taking the title of a “go-to” PR Pro

By Dominique Lescalleet on October 25th, 2017

As a marketing or public relations professional, your job is to be the go-to communications person for your sales team, product team or entire organization, not the silent partner. This was the theme for the Georgia Chapter’s October Public Relations Society of America (PRSA) Luncheon, with guest speaker Michael Torres, vice president, Corporate Affairs, The Americas, InterContinental Hotels Group.