Dodge Broadens Client Base with First
Healthcare Technology Consulting Company

ATLANTA - June 29, 2007 – Dodge Communications today announced that it has added Greencastle Consulting to its client list. Dodge, a full-service public relations and marketing agency serving the healthcare industry, will provide full-service marketing communications and public relations services to Greencastle. The addition of Greencastle signifies a broader client base for Dodge Communications, as the firm’s first healthcare consulting client.

Greencastle (www.greencastleconsulting.com) provides project management, process improvement and consulting services to help hospitals, health systems, provider organizations and other healthcare organizations implement large-scale, clinical information systems such as electronic medical records, CPOE and e-prescribing. The firm works with both regional and national healthcare institutions, including Christiana Care, University of Pennsylvania Health System, Atlantic Health System and Mercy Health System.

In its agreement with Greencastle, Dodge will:
	•	Implement a full-service public relations campaign;
	•	Provide strategic direction;
	•	Collaborate on messaging;
	•	Research and implement marketplace positioning strategies; and
	•	Supply complete marketing services including Web site support and collateral design.

“We are delighted to have the opportunity to work with Greencastle and provide strategic counsel to them,” said Brad Dodge, president of Dodge Communications. “They provide valuable and innovative services to healthcare facilities, and we look forward to helping them create and maintain a consistent communications plan that reinforces the company’s position as a market leader.”

About Dodge Communications
Dodge Communications is a full-service public relations and marketing agency serving the healthcare industry. Dodge's award-winning programs help companies strengthen credibility and brand awareness with the goal of gaining market share. For more information, visit www.dodgecommunications.com.