Dodge Communications to direct PR efforts for Atlanta-based Navicure
ATLANTA - March 6, 2006 – Dodge Communications, a full-service public relations and marketing firm serving the healthcare industry, today announced a new contract for public relations services with Navicure, an Atlanta-based provider of Web-based revenue cycle management (RCM) solutions that help physician practices improve their financial performance and profitability. Dodge is implementing a sustained PR campaign – targeted to physician practices – that will position the company as a thought leader and more clearly communicate its differentiators in the competitive RCM space.
“As both our product offerings and the company itself continue to grow, it is critical that we reach out to the industry with a clear and consistent message, describing the bottom line benefits we bring to physician practices,” said James M. Denny, Jr., president and chief executive officer for Navicure. “We selected Dodge Communications because of the firm’s extensive experience in, and knowledge of, the healthcare market in general and RCM in particular. In addition, Dodge has a reputation for working with the media in an honest and straightforward manner, avoiding hype.”
“We are excited about having the opportunity to work with Navicure,” said Brad Dodge, president of Dodge Communications. “The company is positioned for strong growth, and we look forward to helping fuel this growth with a customized and strategic public relations program.”
About Dodge Communications
Based in Atlanta with clients worldwide, Dodge Communications is a full-service public relations and marketing agency serving the healthcare industry. Dodge's award-winning programs help companies strengthen credibility and brand awareness with the goal of gaining market share. For more information, visit www.dodgecommunications.com.
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