Dodge founded the agency in 2001 with a belief that healthcare companies of all sizes and specialties must have compelling, professional brands to compete effectively and grow in a sustainable way. He began his career selling practice management systems to physician practices in the early '80s, and has held positions in sales management, product management, corporate marketing and advertising. Dodge has worked with more than 250 organizations that sell products and services to the healthcare industry.
With a tenured focus in the healthcare space, Johnson is a leading strategic advisor to companies that range from new market entrants to early IPOs as well as multinational clients building out healthcare verticals. Her passion in communications, positioning and business growth has spurred the department she oversees to break into new healthcare categories, carving out additional areas of expertise for Dodge, as well as elevating Dodge clients to the national media stage. During her career, Johnson has successfully ushered numerous companies to their ultimate goal of acquisition through thoughtful, fine-tuned strategic communications programs, branding and messaging initiatives, and lead generation campaigns that align with overarching business goals. Johnson is also a member of UGA’s Grady School of Journalism AdPR Executive Council.
Deckon brings experience in healthcare communications, media relations and brand marketing to her role at Dodge. As senior vice president, she serves as the chief strategist for her team, overseeing many of the firm's longest tenured clients as well as some of its most established brands. Throughout her career, she has managed a number of successful, award-winning communications programs for clients ranging from start-ups to Fortune 500 companies. Deckon's extensive knowledge of the healthcare industry and in-depth experience in the B2B space enables her to develop a true understanding of her clients' needs and provide the strategic counsel and oversight needed to achieve their unique business objectives.
Keim is a 20-year healthcare industry veteran with experience helping hospitals and physician practices improve quality, increase efficiency and create service line growth. Keim's experience as a physician practice administrator gives him unique insight into the challenges facing healthcare providers today. Additionally, Keim has consulted with hospitals throughout the country on their IT strategy as it relates to the HITECH Act, surgical and anesthesia operations improvement and provider-patient connectivity. As VP of business development, Keim is primarily responsible for creating and executing strategies to build new clients and grow Dodge’s existing client base.
McDavitt provides strategic counsel and planning for clients across the healthcare spectrum. Her knowledge of the healthcare industry spans both clinical and administrative technologies and innovations—as well as professional services—in the patient, physician, institutional and payer markets. McDavitt has advanced the positions of both large and small companies, ranging from agile start-ups to large, publicly-traded corporations. With an eye on industry regulatory activity and a depth of experience in media relations, social and marketing strategy, McDavitt works alongside account teams to position clients to achieve business goals—whether that be steady growth, near-term funding to bring innovations to market, exit or public offering.
Larsen joins the team from London, England, where she became a seasoned communications expert working across a variety of global healthcare PR campaigns. Her diverse background includes experience in the fields of healthcare IT, cardiology, ophthalmology, diagnostics and more. As an account director, Larsen assumes responsibility for providing strategic guidance on her accounts, enabling her clients to refine their messaging and achieve their end goals. Her campaigns have helped clients to achieve share price growth, drive website traffic and foster new relationships with key opinion leaders. Among other capabilities, Larsen is well-versed in public and media relations, content development, social media and lead generation.
Cooper, CPA, J.D., has served as controller and CFO of Dodge since 2002 and has an extensive background of financial experience in the healthcare sector. Prior to working at Dodge, he was the vice president at Blue Cross Blue Shield of Virginia, and he has also held various positions with Charter Medical Corporation.
Chambers combines years of agency experience with a thorough understanding of the healthcare and technology spaces to strategically oversee a wide variety of Dodge’s public relations and marketing accounts. Committed to helping clients strengthen their market share, she has successfully created and executed powerful integrated campaigns to enable some of the world’s most recognized brands enhance awareness, advance thought leadership and nurture demand. A news junkie at heart, Chambers’ passion for storytelling is the catalyst driving her to help companies discover the unique messaging and communications vehicles that foster relationships with target audiences and set them apart from the competition.
Gardner brings nearly 25 years of professional writing experience to the position of copywriting director at Dodge Communications. She is responsible for managing a team of seasoned copywriters and ensuring all content reflects the right message for the right audience – no matter how complicated the subject. As a writer, editor and publisher for healthcare B2B publications, Gardner has covered an endless array of topics pertaining to the healthcare industry.
Johnson is a seasoned human resources professional with experience in a variety of industries including auto insurance, manufacturing and healthcare consulting. Throughout her career, Johnson has served as the sole HR practitioner or as part of a larger HR team in managerial roles. At Dodge, Johnson is responsible for managing and organizing human resources activities including employee relations, benefits administration, and policy and procedure development. Johnson is a member of the Society for Human Resource Management (SHRM).
Morris draws from extensive B2B healthcare communications experience on both the agency and corporate sides to provide strategic direction and insight to clients. With a strong grasp on healthcare law, IT workflow and an understanding of the payer, provider and patient perspective, she leverages this knowledge to ensure clients’ internal and external messaging align with the ever-evolving health IT landscape. In addition to industry perspective, Morris keeps the big picture in mind to provide guidance and support to meet and exceed clients’ key business goals and target audience reach through measurable integrated campaigns, involving media relations, marketing automation, content development, digital and creative tactics.
Orr is responsible for creating a collaborative creative environment where designers and writers are inspired to think strategically in a way that gives brands meaning and differentiates them in the healthcare industry. Orr has more than 17 years of experience and spent 10 years in New Zealand as the associate creative director for Robbins Brandt Richter and Rapport Advertising where she managed integrated campaigns for a variety of clients. She has received numerous awards for her work recognizing her creativity and expertise in branding and integrated marketing campaigns, as well as her graphic design skills in all forms of media.
Peitso brings an integrated marketing background from both an agency and corporate perspective to her position at Dodge. Her experience means she understands the intricate business challenges her clients face. Accomplished in brand marketing, strategy and messaging development, marketing automation, creative process, and marketing communications, her versatility allows her to be a knowledgeable, steady partner for her clients. Peitso has applied her expertise in B2B to companies of all sizes, from small, local businesses to global networks. Having worked with a diverse stable of clients throughout her career, Peitso has numerous resources to draw from to provide solutions her clients need.
Ramsey is a seasoned public relations and communications professional with a proven track record of success across multiple verticals. She is an effective communicator and leader, whose passion for problem solving allows her to provide strategic guidance to her clients and team. Her commitment to professional development and diverse background provides her with a unique perspective and an ability to execute tactical and targeted campaigns. Her integrated public relations and marketing campaigns have positioned her clients as thought-leaders, garnered national media recognition and driven both awareness and overall sales. As an account director, Ramsey is the communications lead on her accounts, with a focus on content creation, media relations and brand recognition.