eBook: From journey to destination: end-to-end B2B marketing automation

This eBook focuses on the marketing landscape today, where sales and marketing work closely throughout the sales process, with the best performers incorporating a strong marketing automation program that generates leads and nurtures prospects until the sale is ready to close. Whether you’ve delayed jumping into the marketing automation pool or you’re an accomplished pro, this eBook provides useful guidelines on how to optimize your budget and maximize your impact.