Lead Generation & Nurturing

In the past, sales and marketing had a semi-antagonistic relationship, with each blaming the other for lagging sales. Today, sales and marketing work closely throughout the sales process, with the best performers incorporating a strong marketing automation program that works to attract, convert, nurture and retain customers.

Dodge leverages the power of marketing automation to deliver highly effective, integrated campaigns that align sales and marketing, increase revenue and maximize efficiency. By building an opt-in database of potential buyers and providing relevant, compelling content to the prospects, Dodge’s nurturing tool translates to improved brand awareness and better conversion results for the sales team. Whether providing initial setup and guidance, campaign development and execution or ongoing system maintenance and training/support services, Dodge can create a well-oiled, highly effective automation platform that is scalable and reproducible.

Check out all of our marketing automation capabilities.

Content Marketing

healthcare content development

Dodge’s integrated capabilities enable us to recommend and develop content—such as white papers, case studies, infographics and webinar presentations—that elevate brands and fill sales pipelines.

Expand

Campaign Development

Healthcare direct marketing

An effective content marketing campaign leverages marketing, PR and digital components. Since Dodge is adept in all of these areas, we can create powerful, cohesive campaigns that are easy to track and measure.

Whether it’s a short-term push or long-term drip campaign, Dodge handles every step in creating and deploying campaigns in your marketing automation tool, using advanced strategies and techniques to maximize success.

Learn how build the foundation for killer campaigns by reading this blog post. 

Expand

Marketing Automation

healthcare marketing automation

Our marketing automation system keeps prospects engaged throughout the sales cycle with forecasting tools, conversion strategies and analytics to align sales and marketing initiatives.

Expand

Content marketing generates three times as many leads as traditional outbound marketing, but costs 62% less.

Personalization

organic search optimization

Hey you! Yeah, you. Hmm, doesn’t feel too personal, but that’s the approach taken by much of marketing.

At Dodge, we track prospect behavior and engagement to determine pain points and see what collateral is being searched for solutions. Using these insights, we personalize content so that prospects see themselves in the story and feel inspired to complete the call-to-action.

Expand

System Setup

healthcare lead nurturing

Give Dodge six weeks and we’ll deliver a highly-customized marketing automation system tailored to your needs. Whether you take the reins at that point or let Dodge do the heavy lifting is up to you.

From integrating the marketing automation system with your website and CRM system to assessing collateral assets to providing a data cleanup roadmap, Dodge can do it all.

Read this marketing automation implementation case study for more information. 

Expand

Training & support

Training and support

Remember learning to drive? There was probably some yelling involved.

We promise that learning to drive your new marketing automation system will be a much more pleasant experience. Dodge uses hands-on, personalized tutorials tailored to your needs and skill level. Whether novice or expert, team of one or a party bus of marketers, get the support you need through our advanced expertise, industry best practices and analytics.

Learn about all of our marketing automation capabilities.

Expand