dbMotion, an innovative provider of connected healthcare solutions, turned to Dodge Communications to help establish its footprint in the U.S. healthcare community. Highly regarded in Israel, where it provides the technology to power health information exchange for a national health system, dbMotion sought public relations support to elevate awareness among HIT decision makers, and establish itself as a thought and technology leader in the North American market.
While there are many avenues by which a company can establish itself as a subject matter expert, dbMotion was hampered by limited resources. Marty McKenna, Vice President of Commercial Operations and Marketing for dbMotion, stressed the value of working smarter, not harder to advance its business strategy under these conditions. “As a relatively small company, we don’t have an endless budget and we don’t have the ability to do everything,” he says. “So we have to be selective.”
Dodge was tasked with deploying a range of public relations tactics to improve the market’s awareness of dbMotion’s semantic operability platform—during a period when the industry experienced significant growth and when countless vendors were striving to grab their piece of market share. Most specifically, Dodge sought to place dbMotion executives on podium at major industry events to gain the greatest possible exposure to the largest number of decision makers in the shortest amount of time.