Based in Baton Rouge, La., CMR provides emergency department information systems (EDIS) that offer comprehensive, accessible documentation for clinicians, and administrative tools and reporting services for administrators. The robust solution enables ED professionals to instantly access medical information and efficiently document patient care for improved workflow, enhanced patient safety and optimized revenue.
In light of recent growth, CMR sought to refresh its brand identity, including corporate messaging, to reinforce its position as a best-of-breed solution to fit any care environment—from small, rural critical access hospitals and freestanding EDs to state-of-the-art EDs in urban and suburban healthcare systems.
CMR was looking to expand into new market segments as well as territories beyond southern and southeastern states into Colorado, Kansas and Texas. The company lacked significant name recognition, however, limiting its ability to secure larger customers outside of its local region. It was also in need of a clear, well-defined messaging platform that highlighted the key differentiators that would enable the company to stand out in a saturated market. CMR tapped Dodge to update its image, increase its brand awareness, define its message and offerings, and help expand the company’s reach into the Midwest.